Facebook Inc. (FB)
Facebook – the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates while studying at Harvard University – Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Since September 2006, the site is accessible to all Internet users aged 13 and older who have an email address. In July 2013 Facebook audience of 1.2 billion users – those who came to the site at least once a month. Daily active audience in March amounted to 720 million people. Around 810 million. People a month use the mobile Facebook app. Every day at social network users leave 3.2 billion “likes” and comments and publish 300 million photos.
After the company’s IPO in May 2012, the company’s stock began to decline. The fall lasted until 17.55 mark. After this, market participants are realizing the opportunities in advertising are social networks, and Facebook, in particular, began to buy shares. The shares have not yet exhausted the potential of growth. The company’s management is looking for further ways to monetize Facebook benefits.
Net income in the fourth quarter of 2015 increased to $ 1.56 mlrd.Vyruchka jumped by 52% – to a record $ 5.84 billion versus $ 3.85 billion a year earlier. The median forecast of experts for this indicator was $ 5.37 billion. About 80% of the proceeds received from the Facebook mobile ustroystv.Kompaniya it continues to invest in various projects, but experts expect a further slowdown in the growth of its spending in 2016. So, Bernstein Research predicts that Facebook’s revenue will increase by 39% this year, and expenses – 32%.