Harley-Davidson Inc. (HOG)
Harley-Davidson Motor Company – the American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company manufactures and sells heavy bikes designed for driving on the highway
Feature Harley marketing policy – the creation of a community of people who are loyal to the brand it is. In addition to motorcycles, the company produces many consumer goods with the logo of Harley-Davidson. Clothes, shoes, furniture, tableware, produced under this brand, to create a unique style of life of Harley, which makes the bike a real cult.
Quarterly profit for the last quarter of 2015 Harley-Davidson Inc surpassed forecasts due to stabilization of the market share in SShA.Dolya of Harley, once the leader of the American motorcycle market declined in the past few years due to competition from foreign producers willing to cut prices to attract new customers, and weak sprosa.Harley expects to deliver 269.000-274.000 motorcycles in 2016, there will be 1-3 per cent more than in 2015. According to the forecast, in the first quarter shipments could reach 78.000-83.000 units against 79,589 a year earlier.